There is an interesting fact: Rado brand is translated from Esperanto as “a wheel” – the symbol of eternal movement and development. The history of the brand confirms this. It is truthful that there was not widely known workshop of Schlup brothers in Lengnau (Switzerland), which had majored in creation and export (predominantly to America) details and mechanisms for watches since 1917. Only in 1957 due to Paul Luty, who headed the company, the first collection of original wrist Rado watches appeared. Luty was a generator of ideas, energetic and entrepreneurial experimenter. It was necessary to invent something original and own for the promotion of future collection and entrance of the world market. Schlup brothers, designer Mark Lederay inspired by Luty counted on the materials: gold, platinum, latten are old and according to the innovators not so reliable. The decision was found: people need watches the case of which is not exposed to mechanic damages. 5 years of constant researches, misfortunes, trials and in 1962 the world obtained the first watch with super hard case that is resistant to any possible outer influences.
Rado company began to use innovative materials widely, for example, since 1986 it has used highly technological ceramics, which provides space for the realization of the most courageous ideas of the designers due to endless opportunities. The cover made of this material can be opaque or glance, satiny smooth or with expressive ornament, besides this universal material can be of any color. But what is the most important – it is long-lasting, wearproof. So Rado brand becomes popular in Europe, America, Paul Luty promotes it to the East actively too. All these factors contributed to the fact that every expert of watch art wishes to buy Rado authentic watches. The engineers of the company continue the searches, as a result even a harder alloy was patented – lanthanum, nowadays they use polymorphous adamants, the hardness of which is unsurpassed. It is important that ceramic Rado watches for the price affordable for many people are adorned with only sapphire glasses (metallized) and diamonds of the color called Top Wesselton, that means they are crystal water white diamonds. Every series of the watches of Rado brand represents a new conception of the company: watch is a stylish, actual, exclusive accessory.
Translated from the Italian ESENZA means “without anything”, there is a collection with the same name as there is no oscillator in the watches of this line and it makes them unsurpassed. The lovers of luxury can buy luxurious Rado watches with shipping and warranty at our shop from this collection as their dials are completely covered with diamonds. CENTRIX line involves perfect in quality of the mechanism and adornment women and men watches with actual for today minimalistic design. All the models have something in common including a round case and glass (double) with anti-glare cover. There are vintage masterpieces among them, models with precious stones – any watch of this line looks expensive and prestigious. D-ORIGINAL model differs in the variety: there are sportive watches, classic, avant-garde ones. The range is exquisite and diverse – from golden and steel colors to black and white ones, there are color combinations too. Besides, there were used three super-hard brand materials in many models at the same time. Nowadays you can buy genuine Rado watches for the price with the discount in brand shops all around the world and our online watches shop. Three lines of unisex R-X models have common features: rectangular case (sometimes with rounded angles) that is an integral part of the bracelet, which gradually becomes thinner on the backside of the arm. There is a renowned V-10K model here too, which belongs to Guinness World Records as these watches are made of the hardest materials on the Earth. Coupole Classic collection represents Rado brand with dignity proving one more time that classics is eternal and always actual. The reliability of the quartz mechanism, exclusiveness and laconism of the contemporary design made original Rado watches in-demand in 34 countries of the world.